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Privacy Policy

1. Introduction


Last updated October 11, 2026

Lumen is a Shopify app that helps merchants answer post-purchase support questions, including order status, shipment status, tracking information, return questions, and support escalations.

This Privacy Policy explains how Lumen, operated by Manikandan under the trade name Mani Labs ("Lumen," "we," "us," or "our"), collects, uses, shares, and protects information when Shopify merchants install Lumen and when shoppers use Lumen on a merchant's store: the AI chat widget, the order tracking form, or the tracking page.

Operator location: Coimbatore, Tamil Nadu, India.

If you are a shopper using a merchant's store, the Shopify merchant remains responsible for its relationship with you and for its own privacy notices. Lumen processes store and order information on behalf of the merchant to provide the app.

2. Information We Collect


2.1 Merchant and Store Information

When a merchant installs or uses Lumen, we may collect and process:

  • Shopify store domain and shop identifier
  • Merchant account details made available through Shopify, such as store owner/admin email where provided
  • App installation, authentication, and session information needed to operate the app
  • Lumen configuration settings, such as bot name, tone, storefront mode, widget settings, support/escalation settings, store policies entered by the merchant or imported from the store's Shopify policies, and plan tier
  • Whether the chat widget and tracking form are active on the store, so the setup checklist can show it
  • Billing and usage information needed to manage plan limits and Shopify app billing
  • Support requests or other messages a merchant sends to us

2.2 Shopper Information

When a shopper uses the chat widget, the tracking form, or the tracking page, we may process:

  • Chat messages typed by the shopper, stored as a conversation transcript with email addresses, payment card numbers, and phone numbers masked
  • The order number or tracking number, and the checkout email entered to verify the order. The email is checked against Shopify and is not stored with the conversation
  • Conversation state, message count, ticket number, ticket status, sentiment, feedback, and short conversation summaries
  • Whether an order was verified, and where the lookup started (chat, tracking form, or tracking page)
  • The storefront language, so replies can use it
  • A random visitor identifier kept in the browser tab, used to count conversations toward the store's plan limit and to prevent abuse
  • Basic technical metadata needed to operate and secure the service, such as timestamps, request status, and diagnostic events

Shoppers should avoid entering sensitive information that is not needed for order support.

2.3 Shopify Order and Fulfillment Information

To answer order and tracking questions, Lumen may access order and fulfillment information from Shopify, including:

  • Order number/name
  • Order status, payment status, fulfillment status, and shipment status
  • Product titles, quantities, total amount, and currency
  • Fulfillment, carrier, and tracking information, including an index of tracking numbers and their orders built from Shopify fulfillment notifications, so shoppers can look up an order by tracking number
  • Customer email address for server-side order verification
  • Limited shipping location information where needed to understand fulfillment context

3. Information We Do Not Collect or Store


Lumen does not collect or store payment card numbers.

Lumen does not sell personal information and does not use shopper data for advertising.

Lumen does not store the checkout email a shopper enters as part of the conversation or the verification record. The email is checked on our server against Shopify order data. Order data fetched from Shopify, which can include the order's customer email, is cached briefly to answer follow-up questions and then deleted.

Lumen does not intentionally store full street addresses in chat analytics. If a shopper types personal information into the chat, that text may be processed as part of the conversation.

4. How We Use Information


We use information to:

  • Provide, operate, and secure the Lumen Shopify app
  • Display and configure the storefront chat widget, tracking form, and tracking page
  • Reply to shoppers in their storefront's language
  • Answer order status, shipment, tracking, return, and policy questions
  • Verify that a shopper is allowed to receive order-specific information
  • Create support tickets and conversation summaries for merchants
  • Detect sentiment and identify conversations that may need human support
  • Send escalation notifications and app emails where configured
  • Provide usage analytics, plan limits, and billing-related usage counts
  • Debug errors, prevent abuse, and improve reliability
  • Comply with legal, security, and Shopify platform obligations

5. AI Processing


Lumen uses AI services to generate support responses, summarize conversations, and analyze sentiment.

Lumen uses Anthropic (Claude) for chat replies, conversation summaries, and sentiment analysis. If Anthropic is unavailable, the same request may be sent once to a fallback AI provider: OpenAI by default, or another OpenAI-compatible provider configured by the Lumen operator. The information sent to AI providers is limited to the context needed for the support task, such as the shopper's message, conversation state, order/tracking context after verification, the shopper's language so replies can match it, and merchant-provided configuration or policies.

Order verification happens on our server and does not use AI. Email addresses, payment card numbers, and phone numbers are masked before any text is sent to AI providers, including an email a shopper types into the chat.

AI-generated responses may be incomplete or inaccurate. Lumen includes safeguards to keep responses scoped to post-purchase support, but merchants remain responsible for configuring the app appropriately and handling escalations when human support is needed.

6. Third-Party Service Providers


We use trusted service providers to operate Lumen. These providers may process limited information on our behalf:

  • Shopify: app installation, authentication, billing, Admin API access, app proxy requests, and privacy webhooks
  • Vercel: application hosting, deployment, logs, and infrastructure
  • Supabase/PostgreSQL: database hosting and storage
  • Anthropic: primary AI provider for chat replies, summaries, and sentiment analysis
  • OpenAI (or another OpenAI-compatible provider configured by the Lumen operator): fallback AI provider, used only when Anthropic is unavailable
  • Resend: transactional emails, welcome emails, escalation emails, and reports

These providers process information according to their own terms, privacy policies, and data processing commitments.

7. Escalation and App Emails


When a customer needs human support, Lumen can send an escalation email to the merchant's configured support address.

Escalation emails may include the store domain, order reference, sentiment information, a redacted conversation transcript, and the customer email address or reply link when available so the merchant can follow up. Email addresses inside conversation transcripts are redacted before the transcript is included.

Lumen also emails merchants about the app: welcome emails, missing escalation email notices, usage alerts at 80% and 100% of the monthly conversation limit, weekly reports where enabled, and the customer data export when Shopify sends a customer data request.

8. Cookies and Similar Technologies


Lumen does not use advertising cookies in the storefront widget.

The chat widget and tracking form don't set cookies. They use the browser's session storage, which is cleared when the tab closes, for a random visitor identifier, the conversation session, a short-lived copy of the widget settings, and a note that the form has loaded. These are used to provide the service, not to track shoppers across unrelated websites.

Merchants are responsible for ensuring their own storefront privacy notices and cookie banners accurately describe all technologies used on their store.

9. Data Retention


We keep information only for as long as needed to provide Lumen, meet legal or security obligations, resolve disputes, and enforce agreements.

  • Merchant settings are retained while the app remains installed.
  • Chat sessions for Free stores are automatically deleted after 90 days.
  • Chat sessions for paid stores are automatically deleted after 180 days.
  • Widget event records are deleted after the same 180-day hard limit.
  • Cached order data expires quickly and is automatically removed after it is no longer needed for the support flow.
  • Short-lived counters used for rate limits and conversation counting expire within hours.
  • When a merchant uninstalls Lumen, we delete the merchant's Lumen app data, including merchant settings, store policies, chat sessions, transcripts, tickets, cached order data, the tracking number index, widget events, and Shopify app session records.

Some information may remain for a limited period in backups, security logs, or provider logs where deletion is technically limited, but we minimize logged personal information and use it only for security, troubleshooting, and compliance.

10. Data Security


We use reasonable administrative, technical, and organizational safeguards to protect information processed by Lumen, including:

  • HTTPS/TLS for data in transit
  • Shopify authentication for embedded app access
  • Shopify app proxy authentication for storefront widget requests
  • Secure database connections
  • Access controls for production systems
  • Data minimization and retention limits
  • Diagnostic logging designed to avoid unnecessary personal information

11. Shopify Privacy Webhooks and Data Rights


Lumen supports Shopify's required privacy webhook flows, including:

  • Customer data requests
  • Customer redaction requests
  • Shop redaction requests

If you are a shopper and want to access, correct, or delete personal information related to an order, please contact the Shopify merchant where you made the purchase. The merchant can handle your request through Shopify and related privacy workflows.

Depending on your location, you may have rights to access, correct, delete, export, restrict, or object to processing of personal information. We will help merchants respond to valid requests as required by applicable law.

12. Children's Privacy


Lumen is intended for use by Shopify merchants and their shoppers in a commerce context. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

13. Changes to This Policy


We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date and, where appropriate, provide notice through the app or website.

14. Contact


For privacy questions or support requests, contact: